hi, i’m rob.
you’ll forget 86% of the ads you see today.
i make the other ones.
74.1%
creative recall. the highest
score in Sky Media UK’s history.
90.9%
of viewers finished the ad for.. uh
a gas brand. skipping was free.
98.9%
of sports fans who started the
redemption process finished it.
Pools of sorrow, waves of joy are drifting through my opened mind inciting and inviting me
〰️
Limitless undying love which shines around me like a million suns it calls me on and on across the universe
〰️
Jai Guru Deva
〰️
Om
〰️
Pools of sorrow, waves of joy are drifting through my opened mind inciting and inviting me 〰️ Limitless undying love which shines around me like a million suns it calls me on and on across the universe 〰️ Jai Guru Deva 〰️ Om 〰️
my standard:
i’m selective on where i put my attention and the rooms i do it in.
three things that haven’t changed:
-
“How Low Can You Go?” was mine from first brief to final edit. Strategy, creative, media, post-mortem. When 9 out of 10 people watch a fuel ad all the way through, it’s because there was the right mix of alignment and autonomy. Commodity, Professional Sports Brand or a new product launch; it is still the same formula.
-
With the Houston Astros, I spent my days building a highly technical production team and a content strategy for a brand the whole world watches. Then I put on a headset each night and produced the experience live for 40,000 people, every game. Partly for consistency. Mostly because I loved it.
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My goal has never been a title. It’s a marketing family tree: people who look back one day and say, “that was the best team I’ve ever been a part of.” That’s what I’m building next, and I’m taking my time finding the right place to continue planting it.
shall we make
power business
moves together?